diff --git a/src/_includes/modals/download.html b/src/_includes/modals/download.html
index ba6a847b4..8578ce9ec 100644
--- a/src/_includes/modals/download.html
+++ b/src/_includes/modals/download.html
@@ -8,7 +8,7 @@
       <div class="modal-body text-lg">
         <p class="margin-bottom-lg">
           I hope you love Font Awesome. If you've found it useful,
-          <a class="strong" href="https://fonticons.com/?utm_source=font_awesome_homepage&utm_medium=display&utm_content=download_modal&utm_campaign=promo_4.3_update" target="_blank">
+          <a class="strong" href="https://fonticons.com/?utm_source=font_awesome_homepage&utm_medium=display&utm_content=download_modal&utm_campaign=promo_4.4_update" target="_blank">
             please do me a favor and check out my latest project, Fonticons</a>. It makes it easy to put the perfect
           icons on your website. Choose from our awesome, comprehensive icon sets or copy and paste your own.
         </p>
@@ -25,7 +25,7 @@
           <i class="fa fa-download fa-lg"></i>&nbsp;
           Download
         </a>
-        <a class="btn btn-success btn-lg block-xs" href="https://fonticons.com/?utm_source=font_awesome_homepage&utm_medium=display&utm_content=download_modal&utm_campaign=promo_4.3_update" target="_blank">
+        <a class="btn btn-success btn-lg block-xs" href="https://fonticons.com/?utm_source=font_awesome_homepage&utm_medium=display&utm_content=download_modal&utm_campaign=promo_4.4_update" target="_blank">
           Check out Fonticons &nbsp;<i class="fa fa-external-link fa-lg"></i>
         </a>
       </div>
diff --git a/src/assets/js/site.js b/src/assets/js/site.js
index 4874328dc..5698943ce 100644
--- a/src/assets/js/site.js
+++ b/src/assets/js/site.js
@@ -5,25 +5,25 @@ $(function() {
     {
       quote: "Take your icon game to the next level. Check out <strong>Fonticons</strong>, from the maker of Font Awesome.",
       class: "fonticons",
-      url: "https://fonticons.com/?utm_source=font_awesome_homepage&utm_medium=display&utm_content=ad_1_next_level&utm_campaign=promo_4.3_update",
+      url: "https://fonticons.com/?utm_source=font_awesome_homepage&utm_medium=display&utm_content=ad_1_next_level&utm_campaign=promo_4.4_update",
       btn_text: "Gimme Some!"
     },
     {
       quote: "Make your icons load 10x faster! Check out <strong>Fonticons</strong>, from the maker of Font Awesome.",
       class: "fonticons",
-      url: "https://fonticons.com/?utm_source=font_awesome_homepage&utm_medium=display&utm_content=ad_3_faster_loading&utm_campaign=promo_4.3_update",
+      url: "https://fonticons.com/?utm_source=font_awesome_homepage&utm_medium=display&utm_content=ad_3_faster_loading&utm_campaign=promo_4.4_update",
       btn_text: "Gimme Some!"
     },
     {
       quote: "Looking for other great icon sets? Check out <strong>Fonticons</strong>, from the maker of Font Awesome.",
       class: "fonticons",
-      url: "https://fonticons.com/?utm_source=font_awesome_homepage&utm_medium=display&utm_content=ad_4_more_icons&utm_campaign=promo_4.3_update",
+      url: "https://fonticons.com/?utm_source=font_awesome_homepage&utm_medium=display&utm_content=ad_4_more_icons&utm_campaign=promo_4.4_update",
       btn_text: "Gimme Some!"
     },
     {
       quote: "Want to add your own icon? Check out <strong>Fonticons</strong>, from the maker of Font Awesome.",
       class: "fonticons",
-      url: "https://fonticons.com/?utm_source=font_awesome_homepage&utm_medium=display&utm_content=ad_6_your_own_icon&utm_campaign=promo_4.3_update",
+      url: "https://fonticons.com/?utm_source=font_awesome_homepage&utm_medium=display&utm_content=ad_6_your_own_icon&utm_campaign=promo_4.4_update",
       btn_text: "Gimme Some!"
     },
 
@@ -32,13 +32,13 @@ $(function() {
     {
       quote: "<strong>Black Tie</strong>, from the creator of Font Awesome. On sale at the Kickstarter price for a limited time.",
       class: "black-tie",
-      url: "http://blacktie.io/?utm_source=font_awesome_homepage&utm_medium=display&utm_content=ad_2_kickstarter&utm_campaign=promo_4.3_update",
+      url: "http://blacktie.io/?utm_source=font_awesome_homepage&utm_medium=display&utm_content=ad_2_kickstarter&utm_campaign=promo_4.4_update",
       btn_text: "Check it Out!"
     },
     {
       quote: "Want clean, minimalist icons? Check out <strong>Black Tie</strong>, the new multi-weight icon font from the maker of Font Awesome.",
       class: "black-tie",
-      url: "http://blacktie.io/?utm_source=font_awesome_homepage&utm_medium=display&utm_content=ad_5_clean_minimalist&utm_campaign=promo_4.3_update",
+      url: "http://blacktie.io/?utm_source=font_awesome_homepage&utm_medium=display&utm_content=ad_5_clean_minimalist&utm_campaign=promo_4.4_update",
       btn_text: "Check it Out!"
     }
   ];
diff --git a/src/thanks.html b/src/thanks.html
index 9a44bf034..3a0ab1c36 100644
--- a/src/thanks.html
+++ b/src/thanks.html
@@ -21,7 +21,7 @@ relative_path: ../
           on your website. Pick from gorgeous, comprehensive icon sets or copy and paste your own vector icons.
         </p>
 
-        <a href="https://fonticons.com/?utm_source=font_awesome_homepage&utm_medium=display&utm_content=subscribe_thanks&utm_campaign=promo_4.3_update" class="btn btn-lg btn-success">Check out Fonticons!</a>
+        <a href="https://fonticons.com/?utm_source=font_awesome_homepage&utm_medium=display&utm_content=subscribe_thanks&utm_campaign=promo_4.4_update" class="btn btn-lg btn-success">Check out Fonticons!</a>
 
       </div>
     </div>