diff --git a/src/_includes/products/camera-retro-tee.html b/src/_includes/products/camera-retro-tee.html
index 7e4664f1c..4f6ff4dc9 100644
--- a/src/_includes/products/camera-retro-tee.html
+++ b/src/_includes/products/camera-retro-tee.html
@@ -1,8 +1,9 @@
 <a class="product" href="http://www.amazon.com/Camera-Retro-T-shirt-Small-Asphalt/dp/B01ELWGV14">
   <div class="product-sizes">
-    <i class="fa fa-male"></i>
-    <i class="fa fa-female"></i>
-    <i class="fa fa-child"></i>
+    <span class="sr-only">Available in the following sizes: </span>
+    <i class="fa fa-male" title="Men"></i>
+    <i class="fa fa-female" title="Women"></i>
+    <i class="fa fa-child" title="Kids"></i>
   </div>
   <div class="tab-content">
     <div class="tab-pane active" id="camera-asphalt">
@@ -13,16 +14,16 @@
     </div>
   </div>
 
-  <ul class="list-inline text-center margin-bottom-lg">
-    <li class="active"><span data-target="#camera-asphalt" data-toggle="tab">Asphalt</span></li>
-    <li><span data-target="#camera-kelly-green" data-toggle="tab">Kelly Green</span></li>
+  <ul class="list-inline text-center margin-bottom-0">
+    <li class="active"><span data-target="#camera-asphalt" data-toggle="tab"><span class="swatch swatch-asphalt" title="Asphalt"></span><span class="sr-only"> Asphalt</span></span></li>
+    <li><span data-target="#camera-kelly-green" data-toggle="tab"><span class="swatch swatch-kellygreen" title="Kelly Green"></span> <span class="sr-only"> Kelly Green</span></span></li>
   </ul>
 
   <hr />
 
-  <div class="gg margin-bottom">
-    <h3 class="gg-col product-title">Camera Retro Tee</h3>
-    <h3 class="gg-col text-right text-success">$28</h3>
+  <div class="gg margin-bottom-sm">
+    <h3 class="gg-col product-title margin-top-0 margin-bottom-0 padding-right-sm">Camera Retro Tee</h3>
+    <h3 class="gg-col text-right text-success margin-top-0 margin-bottom-0">$28</h3>
   </div>
   <div class="text-muted">
     American Apparel Fine Jersey Short Sleeve T-Shirt
diff --git a/src/_includes/products/classics-tee.html b/src/_includes/products/classics-tee.html
index da5072388..458f34ac2 100644
--- a/src/_includes/products/classics-tee.html
+++ b/src/_includes/products/classics-tee.html
@@ -1,8 +1,9 @@
 <a class="product" href="http://www.amazon.com/Mens-Classics-T-shirt-Small-Navy/dp/B01ELY5MT4">
   <div class="product-sizes">
-    <i class="fa fa-male"></i>
-    <i class="fa fa-female"></i>
-    <i class="fa fa-child"></i>
+    <span class="sr-only">Available in the following sizes: </span>
+    <i class="fa fa-male" title="Men"></i>
+    <i class="fa fa-female" title="Women"></i>
+    <i class="fa fa-child" title="Kids"></i>
   </div>
   <div class="tab-content">
     <div class="tab-pane active" id="classics-kelly-green">
@@ -13,16 +14,16 @@
     </div>
   </div>
 
-  <ul class="list-inline text-center margin-bottom-lg">
-    <li class="active"><span data-target="#classics-kelly-green" data-toggle="tab">Kelly Green</span></li>
-    <li><span data-target="#classics-navy" data-toggle="tab">Navy</span></li>
+  <ul class="list-inline text-center margin-bottom-0">
+    <li class="active"><span data-target="#classics-kelly-green" data-toggle="tab"><span class="swatch swatch-kellygreen" title="Kelly Green"></span> <span class="sr-only"> Kelly Green</span></span></li>
+    <li><span data-target="#classics-navy" data-toggle="tab"><span class="swatch swatch-navy"></span><span class="sr-only" title="Navy"> Navy</span></span></li>
   </ul>
 
   <hr />
 
-  <div class="gg margin-bottom">
-    <h3 class="gg-col product-title">Classics Tee</h3>
-    <h3 class="gg-col text-right text-success">$28</h3>
+  <div class="gg margin-bottom-sm">
+    <h3 class="gg-col product-title margin-top-0 margin-bottom-0 padding-right-sm">Classics Tee</h3>
+    <h3 class="gg-col text-right text-success margin-top-0 margin-bottom-0">$28</h3>
   </div>
   <div class="text-muted">
     American Apparel Fine Jersey Short Sleeve T-Shirt
diff --git a/src/_includes/products/cta-suggestions.html b/src/_includes/products/cta-suggestions.html
new file mode 100644
index 000000000..09f703c0d
--- /dev/null
+++ b/src/_includes/products/cta-suggestions.html
@@ -0,0 +1,20 @@
+<div class="product-cta">
+  <h3 class="cta-title">Have Ideas or Requests?</h3>
+
+  <div class="cta-content">
+    <p>
+      Got a great idea for a Font Awesome goodie or shirt? Don't see your favorite icon in a wear-able or share-able format?
+    </p>
+
+    <p>
+      We're all ears! Spend a few minutes and let us know what you'd want. If we end up using your idea, we'll send you a free copy.
+    </p>
+  </div>
+
+  <a class="btn btn-success btn-block btn-lg" href="mailto:suggestions@fortawesome.com?subject=I have a store idea!">Make a Store Suggestion!</a>
+
+
+  <p class="text-muted cta-fine-print">
+    Please note: While we appreciate all suggestions, not every idea might be right for Font Awesome nor could we physically make every idea.
+  </p>
+</div>
diff --git a/src/_includes/products/fa-ther-tee.html b/src/_includes/products/fa-ther-tee.html
index ecf5db203..7699d6bbf 100644
--- a/src/_includes/products/fa-ther-tee.html
+++ b/src/_includes/products/fa-ther-tee.html
@@ -1,6 +1,7 @@
 <a class="product" href="http://www.amazon.com/Father-T-shirt-Small-Kelly-Green/dp/B01ELXTKW0">
   <div class="product-sizes">
-    <i class="fa fa-male"></i>
+    <span class="sr-only">Available in the following sizes: </span>
+    <i class="fa fa-male" title="Men"></i>
   </div>
   <div class="tab-content">
     <div class="tab-pane active" id="father-kelly-green">
@@ -11,16 +12,16 @@
     </div>
   </div>
 
-  <ul class="list-inline text-center margin-bottom-lg">
-    <li class="active"><span data-target="#father-kelly-green" data-toggle="tab">Kelly Green</span></li>
-    <li><span data-target="#father-navy" data-toggle="tab">Navy</span></li>
+  <ul class="list-inline text-center margin-bottom-0">
+    <li class="active"><span data-target="#father-kelly-green" data-toggle="tab"><span class="swatch swatch-kellygreen" title="Kelly Green"></span> <span class="sr-only"> Kelly Green</span></span></li>
+    <li><span data-target="#father-navy" data-toggle="tab"><span class="swatch swatch-navy" title="Navy"></span><span class="sr-only"> Navy</span></span></li>
   </ul>
 
   <hr />
 
-  <div class="gg margin-bottom">
-    <h3 class="gg-col product-title">Fa-ther Tee</h3>
-    <h3 class="gg-col text-right text-success">$28</h3>
+  <div class="gg margin-bottom-sm">
+    <h3 class="gg-col product-title margin-top-0 margin-bottom-0 padding-right-sm">Fa-ther Tee</h3>
+    <h3 class="gg-col text-right text-success margin-top-0 margin-bottom-0">$28</h3>
   </div>
   <div class="text-muted">
     American Apparel Fine Jersey Short Sleeve T-Shirt
diff --git a/src/_includes/products/green-logo-tee.html b/src/_includes/products/green-logo-tee.html
index e1215a44c..9226a5497 100644
--- a/src/_includes/products/green-logo-tee.html
+++ b/src/_includes/products/green-logo-tee.html
@@ -1,8 +1,9 @@
 <a class="product" href="http://www.amazon.com/Mens-Schmancy-Green-Small-Black/dp/B01ELYOYY8">
   <div class="product-sizes">
-    <i class="fa fa-male"></i>
-    <i class="fa fa-female"></i>
-    <i class="fa fa-child"></i>
+    <span class="sr-only">Available in the following sizes: </span>
+    <i class="fa fa-male" title="Men"></i>
+    <i class="fa fa-female" title="Women"></i>
+    <i class="fa fa-child" title="Kids"></i>
   </div>
   <div class="tab-content">
     <div class="tab-pane active" id="green-logo-black">
@@ -13,16 +14,16 @@
     </div>
   </div>
 
-  <ul class="list-inline text-center margin-bottom-lg">
-    <li class="active"><span data-target="#green-logo-black" data-toggle="tab">Black</span></li>
-    <li><span data-target="#green-logo-kelly-green" data-toggle="tab">Kelly Green</span></li>
+  <ul class="list-inline text-center margin-bottom-0">
+    <li class="active"><span data-target="#green-logo-black" data-toggle="tab"><span class="swatch swatch-navy" title="Navy"></span><span class="sr-only"> Navy</span></span></li>
+    <li><span data-target="#green-logo-kelly-green" data-toggle="tab"><span class="swatch swatch-kellygreen" title="Kelly Green"></span> <span class="sr-only"> Kelly Green</span></span></li>
   </ul>
 
   <hr />
 
-  <div class="gg margin-bottom">
-    <h3 class="gg-col product-title">Green Logo Tee</h3>
-    <h3 class="gg-col text-right text-success">$28</h3>
+  <div class="gg margin-bottom-sm">
+    <h3 class="gg-col product-title margin-top-0 margin-bottom-0 padding-right-sm">Green Logo Tee</h3>
+    <h3 class="gg-col text-right text-success margin-top-0 margin-bottom-0">$28</h3>
   </div>
   <div class="text-muted">
     American Apparel Fine Jersey Short Sleeve T-Shirt
diff --git a/src/_includes/products/old-skool-tee.html b/src/_includes/products/old-skool-tee.html
index 003ee55c3..4fff5b9f6 100644
--- a/src/_includes/products/old-skool-tee.html
+++ b/src/_includes/products/old-skool-tee.html
@@ -1,8 +1,9 @@
 <a class="product" href="http://www.amazon.com/Mens-Skool-T-shirt-Small-Navy/dp/B01ELWVHJ0">
   <div class="product-sizes">
-    <i class="fa fa-male"></i>
-    <i class="fa fa-female"></i>
-    <i class="fa fa-child"></i>
+    <span class="sr-only">Available in the following sizes: </span>
+    <i class="fa fa-male" title="Men"></i>
+    <i class="fa fa-female" title="Women"></i>
+    <i class="fa fa-child" title="Kids"></i>
   </div>
   <div class="tab-content">
     <div class="tab-pane active" id="old-skool-kelly-green">
@@ -13,16 +14,16 @@
     </div>
   </div>
 
-  <ul class="list-inline text-center margin-bottom-lg">
-    <li class="active"><span data-target="#old-skool-kelly-green" data-toggle="tab">Kelly Green</span></li>
-    <li><span data-target="#old-skool-navy" data-toggle="tab">Navy</span></li>
+  <ul class="list-inline text-center margin-bottom-0">
+    <li class="active"><span data-target="#old-skool-kelly-green" data-toggle="tab"><span class="swatch swatch-kellygreen" title="Kelly Green"></span> <span class="sr-only"> Kelly Green</span></span></li>
+    <li><span data-target="#old-skool-navy" data-toggle="tab"><span class="swatch swatch-navy" title="Navy"></span><span class="sr-only"> Navy</span></span></li>
   </ul>
 
   <hr />
 
-  <div class="gg margin-bottom">
-    <h3 class="gg-col product-title">Old Skool Tee</h3>
-    <h3 class="gg-col text-right text-success">$28</h3>
+  <div class="gg margin-bottom-sm">
+    <h3 class="gg-col product-title margin-top-0 margin-bottom-0 padding-right-sm">Old Skool Tee</h3>
+    <h3 class="gg-col text-right text-success margin-top-0 margin-bottom-0">$28</h3>
   </div>
   <div class="text-muted">
     American Apparel Fine Jersey Short Sleeve T-Shirt
diff --git a/src/_includes/products/rock-paper-scissors-lizard-spock-tee.html b/src/_includes/products/rock-paper-scissors-lizard-spock-tee.html
index 51e526687..294123171 100644
--- a/src/_includes/products/rock-paper-scissors-lizard-spock-tee.html
+++ b/src/_includes/products/rock-paper-scissors-lizard-spock-tee.html
@@ -1,8 +1,9 @@
 <a class="product" href="http://www.amazon.com/Paper-Scissors-Lizard-Spock-T-shirt/dp/B01ELX6N7U">
   <div class="product-sizes">
-    <i class="fa fa-male"></i>
-    <i class="fa fa-female"></i>
-    <i class="fa fa-child"></i>
+    <span class="sr-only">Available in the following sizes: </span>
+    <i class="fa fa-male" title="Men"></i>
+    <i class="fa fa-female" title="Women"></i>
+    <i class="fa fa-child" title="Kids"></i>
   </div>
   <div class="tab-content">
     <div class="tab-pane active" id="rpsls-blue">
@@ -10,15 +11,15 @@
     </div>
   </div>
 
-  <ul class="list-inline text-center margin-bottom-lg">
-    <li class="active"><span data-target="#rpsls-blue" data-toggle="tab">Royal Blue</span></li>
+  <ul class="list-inline text-center margin-bottom-0">
+    <li class="active"><span data-target="#rpsls-blue" data-toggle="tab"><span class="swatch swatch-royalblue" title="Royal Blue"></span><span class="sr-only"> Royal Blue</span></span></li>
   </ul>
 
   <hr />
 
-  <div class="gg margin-bottom">
-    <h3 class="gg-col product-title">Rock Paper Scissors Lizard Spock Tee</h3>
-    <h3 class="gg-col text-right text-success">$28</h3>
+  <div class="gg margin-bottom-sm">
+    <h3 class="gg-col product-title margin-top-0 margin-bottom-0 padding-right-sm">Rock Paper Scissors Lizard Spock Tee</h3>
+    <h3 class="gg-col text-right text-success margin-top-0 margin-bottom-0">$28</h3>
   </div>
   <div class="text-muted">
     American Apparel Fine Jersey Short Sleeve T-Shirt
diff --git a/src/_includes/products/space-shuttle-tee.html b/src/_includes/products/space-shuttle-tee.html
index 70e59d7d6..ddac55331 100644
--- a/src/_includes/products/space-shuttle-tee.html
+++ b/src/_includes/products/space-shuttle-tee.html
@@ -1,8 +1,9 @@
 <a class="product" href="http://www.amazon.com/Space-Shuttle-T-shirt-Small-Black/dp/B01ELRXO14">
   <div class="product-sizes">
-    <i class="fa fa-male"></i>
-    <i class="fa fa-female"></i>
-    <i class="fa fa-child"></i>
+    <span class="sr-only">Available in the following sizes: </span>
+    <i class="fa fa-male" title="Men"></i>
+    <i class="fa fa-female" title="Women"></i>
+    <i class="fa fa-child" title="Kids"></i>
   </div>
   <div class="tab-content">
     <div class="tab-pane active" id="shuttle-black">
@@ -13,16 +14,16 @@
     </div>
   </div>
 
-  <ul class="list-inline text-center margin-bottom-lg">
-    <li class="active"><span data-target="#shuttle-black" data-toggle="tab">Black</span></li>
-    <li><span data-target="#shuttle-navy" data-toggle="tab">Navy</span></li>
+  <ul class="list-inline text-center margin-bottom-0">
+    <li class="active"><span data-target="#shuttle-black" data-toggle="tab"><span class="swatch swatch-black" title="Black"></span><span class="sr-only"> Black</span></span></li>
+    <li><span data-target="#shuttle-navy" data-toggle="tab"><span class="swatch swatch-navy" title="Navy"></span><span class="sr-only"> Navy</span></span></li>
   </ul>
 
   <hr />
 
-  <div class="gg margin-bottom">
-    <h3 class="gg-col product-title">Space Shuttle Tee</h3>
-    <h3 class="gg-col text-right text-success">$28</h3>
+  <div class="gg margin-bottom-sm">
+    <h3 class="gg-col product-title margin-top-0 margin-bottom-0 padding-right-sm">Space Shuttle Tee</h3>
+    <h3 class="gg-col text-right text-success margin-top-0 margin-bottom-0">$28</h3>
   </div>
   <div class="text-muted">
     American Apparel Fine Jersey Short Sleeve T-Shirt
diff --git a/src/_includes/products/white-logo-tee.html b/src/_includes/products/white-logo-tee.html
index 8e7cf1feb..bd4ac26c3 100644
--- a/src/_includes/products/white-logo-tee.html
+++ b/src/_includes/products/white-logo-tee.html
@@ -1,8 +1,9 @@
 <a class="product" href="http://www.amazon.com/Mens-Schmancy-White-T-shirt-Small/dp/B01ELYG428">
   <div class="product-sizes">
-    <i class="fa fa-male"></i>
-    <i class="fa fa-female"></i>
-    <i class="fa fa-child"></i>
+    <span class="sr-only">Available in the following sizes: </span>
+    <i class="fa fa-male" title="Men"></i>
+    <i class="fa fa-female" title="Women"></i>
+    <i class="fa fa-child" title="Kids"></i>
   </div>
   <div class="tab-content">
     <div class="tab-pane active" id="white-logo-kelly-green">
@@ -16,17 +17,17 @@
     </div>
   </div>
 
-  <ul class="list-inline text-center margin-bottom-lg">
-    <li class="active"><span data-target="#white-logo-kelly-green" data-toggle="tab">Kelly Green</span></li>
-    <li><span data-target="#white-logo-navy" data-toggle="tab">Navy</span></li>
-    <li><span data-target="#white-logo-silver" data-toggle="tab">Silver</span></li>
+  <ul class="list-inline text-center margin-bottom-0">
+    <li class="active"><span data-target="#white-logo-kelly-green" data-toggle="tab"><span class="swatch swatch-kellygreen" title="Kelly Green"></span> <span class="sr-only"> Kelly Green</span></span></li>
+    <li><span data-target="#white-logo-navy" data-toggle="tab"><span class="swatch swatch-navy" title="Navy"></span><span class="sr-only"> Navy</span></span></li>
+    <li><span data-target="#white-logo-silver" data-toggle="tab"><span class="swatch swatch-silver" title="Silver"></span><span class="sr-only"> Silver</span></span></li>
   </ul>
 
   <hr />
 
-  <div class="gg margin-bottom">
-    <h3 class="gg-col product-title">White Logo Tee</h3>
-    <h3 class="gg-col text-right text-success">$28</h3>
+  <div class="gg margin-bottom-sm">
+    <h3 class="gg-col product-title margin-top-0 margin-bottom-0">White Logo Tee</h3>
+    <h3 class="gg-col text-right text-success margin-top-0 margin-bottom-0">$28</h3>
   </div>
   <div class="text-muted">
     American Apparel Fine Jersey Short Sleeve T-Shirt
diff --git a/src/assets/less/site/store.less b/src/assets/less/site/store.less
index 0c30bdc9c..25daecc12 100644
--- a/src/assets/less/site/store.less
+++ b/src/assets/less/site/store.less
@@ -1,3 +1,11 @@
+// product vars
+@shirt-kellygreen: #249265;
+@shirt-black: #151010;
+@shirt-royalblue: #2A4DB3;
+@shirt-navy: #2E2737;
+@shirt-silver: #D4D2D3;
+@shirt-asphalt: #535059;
+
 .content-underlay {
   margin-bottom: -180px;
   border-bottom: 1px solid @jumbotron-border;
@@ -7,6 +15,8 @@
 
 
 .product {
+  transition: box-shadow 0.25s ease-in-out, transform 0.25s ease-in-out;
+  transform: scale(0.99);
   z-index: 2;
   position: relative;
   display: block;
@@ -14,32 +24,62 @@
   color: @text-color;
   text-decoration: none;
   background-color: #fff;
-  border-radius: @border-radius-base;
+  border-radius: @border-radius-small;
   padding: @buffer-lg;
   .box-shadow(0 4px 2px 0 rgba(127,127,127,.2));
+
   &:hover, &:focus {
+    transform: scale(1.0);
+    .box-shadow(0 4px 2px 0 rgba(127,127,127,.4));
     text-decoration: none;
     color: @text-color;
-  }
-  &:hover {
-    .box-shadow(0 4px 2px 0 rgba(127,127,127,.6));
+
+    .product-sizes {
+      opacity: 0.75;
+    }
   }
   img { max-width: 100%; }
   li {
-    color: @link-color;
-    &:hover, &:focus {
-      color: @link-hover-color;
-      text-decoration: underline;
-    }
+    padding: @buffer-sm;
   }
   li.active {
-    color: @text-muted;
     cursor: default;
     text-decoration: none;
   }
+
+  .swatch {
+    display: inline-block;
+    width: 30px;
+    height: 30px;
+
+    &.swatch-kellygreen {
+      background-color: @shirt-kellygreen;
+    }
+
+    &.swatch-black {
+      background-color: @shirt-black;
+    }
+
+    &.swatch-navy {
+      background-color: @shirt-navy;
+    }
+
+    &.swatch-silver {
+      background-color: @shirt-silver;
+    }
+
+    &.swatch-asphalt {
+      background-color: @shirt-asphalt;
+    }
+
+    &.swatch-royalblue {
+      background-color: @shirt-royalblue;
+    }
+  }
 }
 
 .product-sizes {
+  transition: opacity 0.25s ease-in-out;
   position: absolute;
   top: 6px;
   right: 6px;
@@ -49,6 +89,27 @@
   line-height: 21px;
   padding: @buffer-sm @buffer-md;
   color: @text-muted;
+  opacity: 0.25;
 }
 
-.product-title { height: 52px; }
+.product-title {
+  height: 52px;
+}
+
+// calls-to-action
+.product-cta {
+  display: block;
+  margin-top: @buffer-xl;
+  color: @text-color;
+  text-decoration: none;
+  border-radius: @border-radius-base;
+  padding: @buffer-lg;
+}
+
+.cta-content {
+  margin-bottom: @buffer-lg;
+}
+
+.cta-fine-print {
+  margin-top: @buffer-lg;
+}
diff --git a/src/store.html b/src/store.html
index 49d38e660..325b3c2c8 100644
--- a/src/store.html
+++ b/src/store.html
@@ -6,7 +6,7 @@ view_class: v-store
 relative_path: ../
 ---
 {% capture jumbotron_h1 %}<i class="fa fa-shopping-cart fa-lg valign-baseline" aria-hidden="true"></i>&nbsp; Awesome Swag{% endcapture %}
-{% capture jumbotron_p %}Support Font Awesome with some official merchandise!{% endcapture %}
+{% capture jumbotron_p %}Show your love &amp; support of Font Awesome with official merchandise!{% endcapture %}
 
 {% include jumbotron.html %}
 
@@ -38,5 +38,26 @@ relative_path: ../
     <div class="col-sm-6 col-lg-4">
       {% include products/green-logo-tee.html %}
     </div>
+    <div class="col-sm-12 col-lg-4">
+      {% include products/cta-suggestions.html %}
+    </div>
+  </div>
+
+  <hr>
+
+  <div class="row">
+    <div class="col-sm-12 col-md-6">
+      <h4>About Font Awesome Products</h4>
+      <p>
+        There might be times where you want to insert a bit of Font Awesome in the real world. That's why we're trying out some schwag. We hope you enjoy our icons and their fun spirit out in the wild and appreciate the support you're showing and giving by doing so. <strong>You're putting the Awesome in Font Awesome!</strong>
+      </p>
+    </div>
+
+    <div class="col-sm-12 col-md-6">
+      <h4>Shipping, Tracking, &amp; Refunding Orders</h4>
+      <p>
+        All of our products are managed through <a href="http://www.amazon.com/s/ref=w_bl_sl_s_ap_web_7141123011?ie=UTF8&node=7141123011&field-brandtextbin=Font+Awesome"><i class="fas fas-amazon"></i> Amazon</a>. Shipping rates and schedules are managed through their storefront. You'll be able to track your placed orders and contact Amazon's responsive support about refunds, issues, or questions. Ratings and feedback are always welcome either on the product page or <a href="mailto:suggestions@fortawesome.com">directly to us</a>.
+      </p>
+    </div>
   </div>
 </div>