diff --git a/src/_includes/jumbotron-carousel.html b/src/_includes/jumbotron-carousel.html
index c97822af7..be88fdbdf 100644
--- a/src/_includes/jumbotron-carousel.html
+++ b/src/_includes/jumbotron-carousel.html
@@ -7,8 +7,8 @@
         <div class="actions">
           <a class="btn btn-default btn-lg" href="#modal-download" data-toggle="modal"
              onClick="_gaq.push(['_trackEvent', 'Launch Modal', 'Launch Download Modal']);">
-            <i class="fa fa-download fa-lg" aria-hidden="true"></i>&nbsp;
-            Download
+             Get Started
+            <i class="fa fa-arrow-circle-right fa-lg" aria-hidden="true"></i>
           </a>
         </div>
         <div class="shameless-self-promotion">
diff --git a/src/_includes/modals/download.html b/src/_includes/modals/download.html
index 70da1f559..8675c7466 100644
--- a/src/_includes/modals/download.html
+++ b/src/_includes/modals/download.html
@@ -4,13 +4,13 @@
     <div class="modal-content">
       <div class="modal-header">
         <button type="button" class="close" data-dismiss="modal" aria-label="Close"><i class="fa fa-times" aria-hidden="true"></i><span class="close"></span></button>
-        <h2 class="modal-title" id="modal-download-label">
-          <i class="fa fa-download fa-lg" aria-hidden="true"></i>&nbsp;
-          Download
+        <h2 class="modal-title text-center" id="modal-download-label">
+          Get Started
+          <i class="fa fa-rocket fa-lg" aria-hidden="true"></i>
         </h2>
       </div>
       <h3 class="bg-fa5 margin-none padding-lg text-center">
-        Font Awesome 5 Released!
+        Did you know?  We've got Pro!
       </h3>
       <div class="modal-body">
         <div class="row margin-bottom-lg margin-top">
@@ -21,19 +21,19 @@
           <div class="col-md-9 col-sm-9 col-xs-9">
             <h4 class="page-header margin-top-none padding-bottom-sm margin-bottom-sm">More Icons</h4>
             <p>
-              Get 893 icons right now with FA Free, plus another 1,283 icons with Pro, which also gets you another 46 icon category packs as we finish them!
+              1513 Free Icons. 5097 Pro Icons. 3 Styles. 
             </p>
           </div>
         </div>
         <div class="row margin-bottom-lg">
           <div class="col-md-2 col-sm-2 col-xs-2 text-right padding-right-sm">
-            <i class="fas fas-flask fas-3x fas-fw text-muted hidden-xs"></i>
-            <i class="fas fas-flask fas-2x fas-fw text-muted hidden-sm hidden-md hidden-lg"></i>
+            <i class="fa fa-user fas-3x fas-fw text-muted hidden-xs"></i>
+            <i class="fa fa-user fas-2x fas-fw text-muted hidden-sm hidden-md hidden-lg"></i>
           </div>
           <div class="col-md-9 col-sm-9 col-xs-9">
-            <h4 class="page-header margin-top-none padding-bottom-sm margin-bottom-sm">All-New SVG</h4>
+            <h4 class="page-header margin-top-none padding-bottom-sm margin-bottom-sm">Human Support</h4>
             <p>
-              Our all-new SVG with JavaScript gives you all the power of SVG without the usual hassle.
+              Pro Support from REAL human beings through the intertubes.
             </p>
           </div>
         </div>
@@ -50,15 +50,15 @@
           </div>
         </div>
 
-        <a target="_blank" href="https://fontawesome.com/?utm_source=font_awesome_homepage&utm_medium=display&utm_campaign=fa5_released&utm_content=download_modal" class="btn btn-fa5 btn-lg btn-block">
+        <a target="_blank" href="https://fontawesome.com/pro?utm_source=font_awesome_homepage&utm_medium=display&utm_campaign=fa_pro_last_chance&utm_content=start_modal" class="btn btn-fa5 btn-lg btn-block">
           <h3 class="margin-top margin-bottom strong">
-            Font Awesome 5 &nbsp;<i class="fas fas-external-link" aria-hidden="true"></i>
+            Level up with Pro &nbsp;<i class="fa fa-gamepad" aria-hidden="true"></i>
           </h3>
         </a>
         <div class="text-center margin-top margin-bottom">or</div>
-        <a class="btn btn-default btn-lg btn-block" href="{{ page.relative_path }}assets/font-awesome-{{ site.fontawesome.version }}.zip"
-           onClick="_gaq.push(['_trackEvent', 'Outbound Modal Link', 'Download on GitHub']);">
-          No thanks, just download <br class="visible-xs" />Font Awesome 4
+        <a class="btn btn-default btn-lg btn-block" href="{{ page.relative_path }}get-started"
+           onClick="_gaq.push(['_trackEvent', 'Outbound Modal Link', 'Stick with Version 4']);">
+          No thanks, I'll stick with <br class="visible-xs" />Font Awesome 4
         </a>
 
       </div>
diff --git a/src/_includes/modals/download2.html b/src/_includes/modals/download2.html
new file mode 100644
index 000000000..e69de29bb